Housing developer gets creative

NUSAJAYA: Property developers in Johor are becoming more creative and innovative in promoting their projects to potential buyers.

Apart from putting up nicely decorated show homes, developers are also bringing celebrities in for their project launches in hopes to attract crowds.

Weekends and public holidays are the favourite times for developers to launch new projects with a carnival-like atmosphere.

However, Country View Bhd has taken one step further by setting up an art gallery at its sales office at the Nusa Sentral housing project here.

“It showcases 11 modern contemporary art pieces collected by the company over the years,” said Country View marketing manager Andrew Tan.

The project on a 121.40ha site is located along Jalan Gelang Patah-Ulu Choh and will keep the company busy for the next eight years.

He said the art gallery would give an opportunity for customers to appreciate the art work and give them ideas to decorate their houses too.

Tan said although it was still a long way for ordinary Malaysians to show interest and deep appreciation for contemporary art pieces, the company believed someone has to take the initiative to start it.

He said interested customers can also purchase the paintings.

“We also welcome local painters to come to our gallery and promote their works to potential house buyers,” said Tan.

Couple Haw Yew Hock and Chow Yit Sin from Lima Kedai who planned to buy a house said this was the first time that a property developer had set up an art gallery at its sales gallery.

“It is something different and probably we can also pick up the ideas by putting up a painting or two in our new house too,” said Haw.

By The Star