Sales beyond expectations

THE Star Property Fair 2011 in Penang saw millions of ringgit in sales recorded within hours of its opening.

BSG Property sold two bungalows and a terrace house at its Permai Gardens project, a gated and guarded landed property in Tanjung Bungah, for about RM7.3mil.

Its sales and marketing executive Chong Hock Aun said all three units were sold by lunch time.

“It is certainly above expectation, considering that the opening day is a weekday,” he said, adding that all three buyers were locals.

IJM Land Bhd’s sophisticated and stylistic Pearl Regency project also received plenty of attention from visitors, with three units sold for a total of RM2.5mil by early afternoon.

Senior sales and marketing executive Moira Ong said they did not expect such strong sales on the opening day.

Early birds: A group of interested buyers making enquiries at the BSG Property booths during The Star Property Fair 2011

“The number of visitors who made enquiries was also fantastic,” she said.

Ong encouraged prospective buyers to act fast as the RM500 million gross development value (GDV) project had sold more than 80% of its 187 available units.

“Visitors also showed keen interest on premier developments which have yet to be launched such as The Address in Bukit Jambul and Permatang Sanctuary in Bukit Mertajam,” she said.

Henry Butcher Malaysia (Penang) Sdn Bhd sold at least 23 units of suites worth about RM17mil in Mansion One on Jalan Sultan Ahmad Shah.

Its senior business development manager Angeline Woo attributed the success to the services offered at the condominium such as room service, housekeeping, concierge, limousine and travel desk as well as secretarial services.

“You don’t usually find these in normal condominiums,” she said.

There was strong foreign interest in properties developed by Ivory

Properties Group received enquiries from visitors from countries such as Taiwan, India and several Western countries.

Assistant manager (corporate property) Michael Wong described the crowd response as very encouraging.

“We did not expect the visitors to make buying decisions on day one as they would usually check out property offerings from as many property developers possible and make comparisons,” he said.

The premier property development group sold a condominium unit of its The Peak Residences at Mount Erskine while a visitor registered for its upcoming luxury high rise, The Latitude, expected to be launched end of this year.

Wong said he expected the number of visitors and sales to rise on the weekend.

By The Star